10 November 2025
Specialist Lloyd’s broker New Dawn Risk has announced the appointment of George Brooke as Senior Broker within its Management Liability & Financial Institutions team.
George brings with him a wealth of experience across both independent and London market brokers and a strong track record of building successful portfolios and supporting clients across the US, Australia, Asia, Latin America, and Europe. He will play an important role in expanding New Dawn Risk’s Management Liability & Financial Institutions portfolio, globally.
“We are pleased to welcome George to New Dawn Risk,” said Max Carter, Chief Executive Officer of New Dawn Risk Group. “He brings valuable expertise and extensive international relationships across the management liability sector, supported by a strong track record of building and expanding successful books of business. This experience will be crucial for the next phase of development for the Management Liability & Financial Institutions team as we further our market-leading capabilities and first-class offering in this area.”
George joins New Dawn Risk from Price Forbes, where he was Director in the Management Liability team, and previously spent three years at Marsh JLT Specialty as Assistant Vice President, FINPRO. Based in London he will report to Jack Keilty, Head of Management Liability & Financial Institutions,
Commenting on his appointment, George said: “I am excited to join New Dawn Risk’s Management Liability & Financial Institutions team. Their specialist, client-first approach is a real differentiator, and I look forward to contributing to the continued success of the business as a proudly independent Lloyd’s broker.”
George’s appointment follows the recent addition of Anthony Kerr as Senior Client Manager and Claims Advocate, further strengthening New Dawn Risk’s Professional and Financial Lines capabilities.
Notes to Editors
New Dawn Risk is an independent specialist Lloyd’s insurance broker, focusing on professional & financial lines and cyber. We work with retail and wholesale insurance brokers in the United States and internationally to provide expert solutions for complex and unique risks.
